Pricing Strategy
VHA, a $450 million healthcare services company, had lost customers to new competitors. By developing and testing new pricing models we uncovered the key drivers to better met customer needs while growing overall revenue.
Social Media Marketing
Children’s Lighthouse is a franchised early education company with 45 locations. By updating their website, position in the market and social media marketing plan, we doubled click through rates and increased customer conversion rates by 200%.
Portfolio Management
Borden had grown their pasta business to over $1 billion in sales through acquisition. By rationalizing our brands and SKUs, we regained the numer one position in the market growing sales 18%.
Customer Insights
Asian Delights Food, had developed a concept for a new line of sauce. By creating a new research and forecasting model, we provided sales forecasts for approximately 25% of the research cost as the leading volumetrics research company.