As the internet and social media was changing the way marketing was done in Healthcare, Healthvision developed software and content solutions that helped hospitals communicate with their consumers and patients.  With the advent of WebMD, local hospitals were losing consumers to a national player.  My team developed services that helped hospital utilize internet tools to market to their consumers and convert healthcare content consumers into patients.  The solutions drove local area consumers to their content websites to gather medically approved content. Through engagement strategies, we worked with our hospital customers to convert the consumer that was searching for medical content to become a patient of the health system and their physicians.

Results: Over 1600 hospitals were leveraging a Healthvision product to connect to their consumers and patients generating aggregate traffic similar to WebMD.