OUR SERVICES

Looking forward to work with you!

PDIConsultants is a strategic marketing firm specializing in product lifecycle innovation. By focusing on the intersection between customer needs, your organization’s core capabilities, and your brand promise, we can help you achieve superior results.

Innovation comes in all shapes and sizes from new products and services, to new business models or pricing structures.  We will help you develop an innovation platform to drive business growth.

We can help you with Strategic Planning and Innovation Roadmapping or help with specific areas of focus including your brand promise, core capabilities or customer needs mapping.

Innovation Roadmapping

Innovation2

Innovation comes from understanding the intersection between your customer’s needs and desires, your organization’s core capabilities and your brand promise.

Through our research driven 360 Degree Innovation Assessment, PDIConsultants is able to understand this intersection.   Leveraging this information, PDIConsultants can help you develop your Innovation Charter which lays out your long range strategy for innovation. Armed with an Innovation Charter, your marketing, R&D and operations team will aligned around objectives and strategies, accelerating your development and increasing the odds of success.  Our solutions include:

  • 360 Degree Innovation Assessment
  • Development of your Innovation Charter and Roadmap
  • 3-D Brand Promise Map
  • Core Capabilities Assessment
  • Customer Insights Blueprint

Customer Insights

customer insights

Through either qualitative or quantitative research, we can gain and understanding of your customers, the markets and the competition. Our solutions include:

  • Qualitative Research
  • Quantitative Research
  • Market Mapping
  • Competitor Positioning and Mapping

 

Branding and Marketing Strategy

Branding

Your brand is the promise you make to your customer. We help you understand whether the promise is compelling, believable and being delivered. A compelling promise, consistently delivers superior result. Our Services include:

  • Competitive Brand and Positioning Evaluation
  • Brand Promise Development and Testing
  • Brand Development
  • Market plan development
  • Launch Plan Development

Organizational Core Capabilities Mapping

Capabilities

We work with your company, employees, customers and stakeholders to understand your company’s unique capabilities. These core capabilities becomes your platform for future growth.  Our services include:

  • Capabilities evaluation and mapping
  • Win/loss analysis to help you understand your strengths and weaknesses
  • Stakeholder analysis

 

Strategic Planning

Strategy Final

Strategic Planning brings each component together to help you understand where to focus resources within your organization to get the highest return on investment.

Strategic Planning focuses your organizations resources, aligns your teams and ensures success for your innovation drivers. We can help your executive team breakthrough preconceptions and barriers.  The services we provide include:

  • Executive or Board Strategic Retreats
  • Organizational Long Range Plan Development
  • Business Unit or Team Strategic Plan Development

 

Interim and Shared Executive Resources

Interim

From time to time, organizations need to fill leadership gaps. This may be at times of transition or as you are growing.   Each member of our team has been in executive level positions with various organizations including service organizations, consumer package goods, business to business, healthcare and technology. If you need someone to help you develop processes and procedures or if you need executive level support on a short term basis (three to twelve months), we can help.  Our Services Include:

  • Short Term (3-12 months) Transitional Executive
  • Shared Executive Resources that work with your team on a part time basis
  • New Product Development and Strategic Planning Process Development
  • Position Assessment which will help you define the right candidate and provide the new hire with the information they need to hit the ground running.