Asian Delights Food, LLC had developed a concept for a new line of sauces, but had a limited research budget to test the viability of the product line. PDIConsultants was hired to complete both qualitative and quantitative research in order to refine the concept, test the product formulation, test pricing and forecast the volume.
Results: Created a forecasting model that provided similar research information as the leading Volumetics testing company for approximately 25% of the total cost.